check it out below by clicking on their logo! :p

Arthur of Mumz featured on Nahright blog

-Mumja

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We <3 Lights, she reps us so much!

check her out at http://www.myspace.com/lights

Hey Mumz friends, please help our good buddies in Call The Cops get a record deal via Toyota! They are currently #1! LETS KEEP IT THAT WAY!!!!

We just made them our default picture so you can check their sexyness out, also find them in our top8.

vote for them by going here and simply clicking on call the cops:
http://www.myspace.com/toyotamusic
http://www.myspace.com/toyotamusic
http://www.myspace.com/toyotamusic

This is a picture we received from the crunk coalition brokeNCYDE which features Mikl (Right) wearing our minimus grime shirt.

This was a rare Mumz shirt and the only sizes currently left in this product are large and Extra Large.

grab em here:
http://www.mumzthewerd.com/shop/?c=details&id=19

An independent video blogger interviewed Lights during Vans Warped Tour Buffalo and she was rocking our lalow shirt!

We did lots of things while on the first 10 days of the Vans Warped tour…
On our journey we stopped at many gas stations, met lots of awesome people and drank many energy drinks as we gripped to stay away and continue driving the Mumz The Werd van each night.
One of the most memorable moments was hanging out with Lights in Phoenix when she showed up at our booth we shared with another artist.

She signed a awkwardly big poster of her wearing our speechless shirt explained how much she loves Mumz and invited us to film her set!

Below is what we came up with in the 117 degree heat!
oh and P.S: The Mumz The Werd LIGHTS shirt is coming soon… (you can see the design somewhat in the video as the credits scroll by)

Once the tour is completey over we will have our own little tour blog video posted online. (so stay tuned as that is coming soon)

Got some time to spare? Read our interview on Thecoolaid.com!

Shhh…Mumz the Werd is Fashion’s Best Kept Secret
June 23, 2009 By Andrea Boston

The “Lalow” for Girls

Arthur Roberts and Jordan Freda’s Mumz the Werd clothing line is anything but quiet. Managed in California and masterminded in New Jersey, Mumz is tiptoeing its way onto the backs of trendsetters nationwide with striking hues and a distinctive style of character-based artwork. A chance encounter on Myspace led to the creative collaboration of Roberts’ tricked-out sketches of mummified cool kids and Freda’s business savvy and filmmaking background. The two innovators recently released their spring line of t-shirts featuring the funky new character additions, Minimus Grime and Merker Bezerker. TheCoolAid sat down with these dudes to chat about partnerships, their vision, and of course, what they think is cool.

Where did the idea for Mums the Werd come from?

Arthur: I always knew of the term “Mums the Word.” When I lived in Philly I used to go around looking at all the little characters that people would post stickers of. I would always think, “Damn I want to make my own character and start posting stickers all over Philly so people will know who I am as an artist.” So, I was drawing some little mummy character and called him “Mums.” Once it was finished, I thought it would look good on a t-shirt for a clothing line. The name “Mumz the Werd” just kind of came to me after I made [the character] Mumja. That’s where it all came from basically. That was in 2005.

What inspires your artwork?

Arthur: Some major influences would probably be the Teenage Mutant Ninja Turtles, Voltron, Power Rangers, Pokemon, Akira, Willy Wonka. I used to draw the Ninja Turtles all the time as a kid. I remember on Sundays we would get this weird-ass, obscure newspaper in Atlantic City and they always had Teenage Mutant Ninja Turtle comics in there. I used to just copy those every week. That was the beginning I guess.

“Mumja” 3D Gummy Shirt

Jordan, you’re based out of San Mateo, CA and Arthur works from Atlantic City, NJ. How does your partnership work on opposite coasts, and how have these two distinct markets impacted your style & overall creative direction?

Jordan: Sometimes it’s tough being on two different coasts, but with all the technology it’s basically like we’re sitting right next to each other. There are times when we’ll have communication problems, and we have our little scuffles here and there, but who doesn’t? As far as East coast meets the West coast? I think it’s like that slightly. Arthur has a very New York influenced hip-hop oriented background, and I’m the California kid, a skateboarder growing up and always into rock music. I think that when we talk to each other and throw ideas back and forth, our final product always becomes a hybrid of those two things. It’s as if we take the hip-hop aspect and throw the rock aspect in there. Traditionally in rock, people aren’t into the big shiny things, but we try to find the middle ground. So, we don’t make it too flashy and we don’t make it too boring, I guess we’re just trying to blend the two as much as possible.

Arthur: I think the East and West styles are basically the same; it’s just that the West coast has the sun so they can wear whatever they want because it’s perfect weather year-round. So that allows people to do more with their styles, and wear more colors. That’s what I think separates the two. The East coast focuses on a lot of greys and browns and boring shit. I think if you’re going to do the blacks and greys, make it artistic. That’s where I come in.

Your website says that the goal of Mumz the Werd is to “to tear down the monotony of clothing and introduce flavor, fun and color into YOUR wardrobe.” Would the world be a better place if more people wore Mumz?

Jordan: That’s a selfish question because of course the world’s not going to be a better place. No, we’re not going to cure AIDS, no we’re not going to cure cancer, you know? Hopefully we can make people smile and just keep going. The most we can hope for is for people to smile, and feel good about themselves wearing what we provide. We’re a happy brand and we represent positive things.

It was interesting to see that you’ve joined forces with bands that have completely different vibes through your “Shhhh Sounds” partnership campaign. How does the idea of bridging gaps play into the brand?

Jordan: We’re always going to be working on something new, but I think we just want to get involved with groups as much as possible, and don’t want people wearing our clothes to be labeled as anything. Arthur and I were talking at the Magic convention in Vegas asking, “Are we streetwear?” And no, we’re not. We couldn’t think of what we wanted to call ourselves, so I just said we’re “wearwear.” We just want people to wear us without being stereotyped. One of the problems growing up for both of us is either you’re considered a part of the rock crowd, the rap crowd, you’re a skater, you’re a thug, you’re this, or you’re that. Well, we’re just people, and getting involved with bands reflects that. Mumz the Werd as a brand also reflects the two of us. You have Arthur who’s into hip-hop, and into high-end fashion, and then me who, well I don’t even know what I’m into. Hopefully, by buying our products it’s almost like buying into our lifestyles because we’re two totally different people who can get along in unison.

Arthur: You just have to be true to what you do and good shit will follow you always. What’s apparent with this clothing line is that all I have to do is stay current. My art just kind of does its own thing, while fashion is in one day out the next.

So what makes your brand unique?

Jordan: The common thing I saw at Magic was brass knuckles, guns, and skulls. We don’t have brass knuckles, guns, or skulls. We have a big character-based line with huge characters across the shirt. It’s almost like direct advertising without even having to use lettering on the shirt. I also think we stand out because of the inks we use. It’s a 3D gummy-type ink that’s excreted off the shirt. People were coming up to us asking, “Oh my god, how did you print your shirt? Oh my god, what is this?” We definitely stood out. I didn’t see anybody getting looked at the way we did.

Arthur: For you to understand what’s unique, you have to understand what we’re battling against. Everybody’s copying each other right now. The colors are all the same, the imagery is the same, there’s nothing fresh. What makes us stand out is that we have color and our product is put together really well. It’s not just a bunch of bullshit splatter color where we’re hitting you from all directions with neon.

Tell me a little about your current collection. Is it a part of a series? Is there a theme?

Jordan: There are three characters that I like to see as three elements. We have the “Speechless” shirt that appeals to the music crowd, because it has the cool character with the headphones and a backpack on. He’s sort of like the urban kid. And then we got the “Lalow” which is the character throwing his hands up, and it’s more of the hip-hop style shirt. Then there’s the “Mumja” which is the really cute character that the girls like, and all the guys think is cool too just because it’s a recognizable character. There isn’t really a theme with it; it’s just three main characters that we think will affect different demographics.

“Minimus Grime” Oversize Print Limited Edition

Are you thinking about your next collection and your next set of characters?

Arthur: I’m now drawing the characters even more detailed and more 3D looking, while still being flat. I’m drawing these characters and thinking, “Holy shit this is a phat-ass fuckin’ art style.” We were able to incorporate [these designs] into our Spring ’09 line. We’re also still exploring different kinds of clothing like hoodies and our new “Speechless” V-neck for the summer.

For me, there are two stages: the quality of the clothing, and the quality of the art. I look at how well the clothing is before I even put a design on it. How nice is that fuckin’ t-shirt? What is it made out of and what’s the stitching like? Only then can we add an image that’s never been seen. With the spring launch you’ll see bigger graphics, better art from myself, and more color. The art’s going to be 2.0 because I feel I’ve gotten better at drawing these characters. The line is still going to be bright, it’s still going to be Mumz the Werd, but the characters are going to look way better, and the designs will be better too.

You said your brand isn’t out to change the world, but realistically, everything is changing right now. From the music industry to politics, people are bucking traditions to do their own thing. What are your thoughts on that, and how does Mumz the Werd fit into this mentality?

Jordan: We’re the generation who grew up while this change was going on, and right now, we’re just trying out what we think will work. We grew up with the internet and downloading music. We’re just riding the wave and testing out new things along the way. I think we’ll have some creative ways to market our stuff that nobody has really done before. We also have a little secret up our sleeve. There’s a web application being developed that will put Mumz the Werd on the cutting-edge of virtual marketing. It’s an opportunity that we’re really excited about. Hopefully it all works out.

How do you define “cool?”

Jordan: To me, everybody is cool. Cool is just the essence that’s around you. It’s the way you portray yourself to the world. I know there are negative images of “cool,” like guns and violence and shit, but that’s not going to get you very far. Cool is being comfortable with who you are, and being able to present yourself to the world in a positive manner.

Arthur: There is no definition of “cool.” Cool is how you are I guess, and people will recognize that.

Grab your Mumz gear for the summer, and be sure to say hello to Arthur and Jordan at this year’s Van’s Warped Tour.

Yesterday was a sad day for many of us as Michael Jackson died from a cardiac arrest at age 50. Arthur Roberts, owner/designer for Mumz The Werd layed down a really serious moonwalk in memory and told me to blog about this on our site… Arthur has some crazy moon walk skills:
Moon walk

As Arthur and his friends celebrated Michael’s life on the east coast, the west coast Mumz crew went to a Flash Dance street party in San Francisco CA.

It all started with a random Facebook invite indicating that people would be having a dance party down by the Ferry Building and within minutes of passing around the Facebook invite link we watched the attending people climb from 25 to over 200!
Here is some footage in Memory of the Legacy which Michael has left behind.
If you look hard enough you will see Me (Jordan), my girlfriend Shiloh and our friends Lee/Olivia. (Right side of the steps grooving)

R.I.P MJ!

Media Child FernandoC is out in Freemont CA right now getting our van smogged and ready for Warped Tour!

We went on a previous ILLEGAL non insured non smogged adventure with The Pack in May, but now its time to not ride dirty.

Wish our beautiful vintage van luck in its emissions ratings! It loves you <3

See you all on Vans Warped Tour!

-Jordan and Arthur

Closed Heart Surgery just put out a new pic of himself in our Speechless shirt.

We are touring with these guys this week! Checkout the flyer below his new picture to get the info! See you there.